Media Texts of Modern Youth Media: the Specifics of Building the “Addressee — Addressee” Relationship

The article is devoted to the actual problem of formation a communicative culture among young people. In order identify specifics building “addressee — addressee” relationship, study media texts aimed at consumers carried out. To achieve research goal, content modern youth “Marusya”, “Yangspace”, NR was studied based on textual method. paper presents results an in–depth analysis social pages representatives participating in Tambov State University named after G. R. Derzhavin School Development Derzhavinskills, observation students grades 4–8 school and interviews with educators (school teachers psychologists). conclusion, conclusions about means relationship are presented: predominance method dialogization, attraction game realization as form dialogue audience, strengthening impact manipulative mechanisms leveling ethical norms context speech communication.